Nice (i guess lol). Looking at the shape of the reflectors, the two with the half circle reflectors look like forward throw lights with the optics turned sideways (so sideways throw? lol) I'm guessing maybe the building is towards the top left corner of the pic?

Yep, the building is towards the top left corner of the pic. I rarely see a LED streetlight with choice of optics too. Normally they just have a bunch of LEDs all pointing down. Which also explains why their distribution is so bad.

Yeah GE is really going ahead and experimenting with reflector designs for the LEDs which is good, though i really can't tell how good they are since the only LEDs i saw were the GE scalable "cobraheads" in NH and i only saw one at night and it was mounted low to the ground (NEMA head replacement)

Yeah, it's nice to see some try something other than the LEDs in a grid all pointing down design. Hopefully if they have better optics, the other manufacturers might be forced to put in real optics in their LED lights too.

I wonder how these look at night though.