Beside the official rating suggest no influence of the switching to the lamp life, real life tells something different.
The recrystallization effect will be strongly dependent on the impedance of the mains connection: Higher impedance means softer startup, so less severe overheating. Here I suspect the way such tests are usually performed: A test population is mounted in a rack, many bulbs in parallel and for the setup simplicity controlled by one common cycler switch. But that means all the lamps start at once.
While when the lamp is alone, the inrush current (6A or so) is not able to influence the mains voltage, when you start 100's lamps at once, the current becomes in the kA range, so becomes pretty potent to briefly reduce the mains voltage at the point of connection. The result is, the lamps are started "softer" during the test, compare to the real life operation.
And in the real life, the problem strongly depends on the mains impedance: If two lamps are connected in parallel, the inrush current of 12A could cause quite significant drop on the wiring (10V is already a difference here), so the lamps then start more softly , so last longer than in other installation, where the mains voltage is way more rigid.
And other aspect: The larger power lamps have way higher inertia of the filament, so tend to warm up more evenly, so the problem affects mainly the low power models...
And for the Emos lamp I haven't found any cycle life specification on the box (I have few just in front of me - used as a "fuse" for small ballast tests)
That is acceptable, when no degradation from switching cycles is anticipated (and that is the general belief about all incandescents)
In the web offering they specify the 100k cycles, but without reference to any standard nor test scheme, so it could mean anything...